In our opinion it's some of the most important decisions you'll make on behalf of your business. It's not just for the corporate or athletic giants of the world. Big or small your identity will play a role in determining success or failure. Everything is important. From the colors you choose, to imagery, graphic styling and far beyond. This works together as a cohesive unit or you risk missing your mark or even making one in the first place. Just because your product is sound if it doesn't resonate people may neither know or care. Whether your a restauranteur, candy-maker, or inventor of the newest great thing, it is important to know who you are and how you want to be perceived. This process starts long before you even look at a logo and we're here to help guide you through.
As defined by Merriam-Webster, "talk or writing that is designed to get people excited or interested in something." Most call it marketing. We call it a labor of love. And we prefer to do it as an integrated piece of your existing brand or campaign efforts. We work on all sides of the tetrahedron to ensure that our communication efforts match those of your previous efforts in brand meaning and voice. Unless they are non-existent. Then, we will work with you to create those cohesive communications, develop your voice, and leverage archetypes to create assets that use your brand strategically.
We love all things art and design but we especially love them in motion. The important thing to understand is that motion is not just moving type and shapes. While those things are important it is also film, animation, 3d, interactivity, and just as essential, audio. But, more importantly it is creating communications that evoke some sort of emotion or connection. Whether its purpose is to make someone laugh, or impose an important message, motion, has long been one of advertising's most important components to reach an audience on a deeper level. With technology today we can reach them in more places and more intimately than ever before. In broadcast, online and social media, or for the newest coolest piece of interactive tech coming to a store, subway or street corner near you, motion will continue to be one of the most engaging and effective components of ballyhoo there is. While the form, mediums, and technology will change its effectiveness will not.
Who says print is dead? Certainly not us. We've come to realize a greater appreciation for it as a still very large piece in an ever expanding world where many think digital will soon replace print. While digital should be a large piece of your pie, nothing soon will replace the tactile feel of a well done letterpressed business card. Or the general awesomeness of a well done screen printed poster or t-shirt. Not to mention the need for ads, and outdoor, and tchotchkes galore. Going away? Not in our lifetime.
Digital is a major component in your overall creative strategy. We tailor assets that work within your existing plan to enhance a user or consumers overall brand experience. We believe that a brands online presence should compliment and enhance the brand. It also should be a destination that informs and engages with well-written content, high quality images and/or video. The user should always feel they've accomplished their goal by ending up on your site. Whether that was to be educated, purchase, compare, or be entertained. Nine times out of ten, if a user meets their goal you will have had met yours in one way or another.