Organ donation is not a simple subject to address. It is, however, a life-saving subject that heralds all of our attention. We have had the opportunity to work with several different clients of this type regarding this exact subject and have worked on many different approaches with different outcomes. This piece, in particular, was created to help address the concerns of the actual process of donation. It’s a lot of information that needed to be reported in a way that is engaging, yet simplistic. This style of animation is extremely effective in doing just that. And being a video it’s a natural fit for a multitude of media on and offline and more easily adjusted to fit into those hard to reach media outlets and targets.